Cantoo City Featured by GS1 Canada for Small-Business Growth and Retail Readiness

Toronto, ON — November 2025

Cantoo City, a Canadian art supply brand founded by Sherry Gu, has been recognized in GS1 Canada’s Small Business Success Stories for its innovation, community focus, and early adoption of GS1 standards.

Founded in 2022, Cantoo City creates affordable, high-quality art kits designed to make creativity accessible to everyone. From the start, the company implemented GS1 barcodes and GTINs to meet both eCommerce and retail compliance standards, enabling smooth entry into marketplaces such as Amazon.ca and Walmart.ca, along with select Ontario pop-ups.

Today, Cantoo City’s sketchbooks lead sales in Canada, while its 36 color acrylic paint pen sets perform strongly in the U.S. Beyond product success, the brand continues to build community through creative engagement, including weekly art quiz nights and educational initiatives.

“GS1 Canada provided the foundation we needed to scale efficiently and maintain retail readiness,” said Sherry Gu, Founder of Cantoo City.

Read the full feature on GS1 Canada’s website.

Media Contact: Cantoo City, info@cantoocity.com