Cantoo City is honored to continue its membership with the International Art Materials Trade Association (NAMTA) for a second year. NAMTA, a nonprofit organization headquartered in Huntersville, North Carolina, is the world’s largest association dedicated to advancing the craft and fine art materials industry. With members spanning 39 countries, including retailers, suppliers, manufacturers, distributors, and creative professionals, NAMTA plays a critical role in fostering collaboration and innovation within the industry.
This membership provides Cantoo City with access to valuable resources, including executive, management, and marketing support, staff training and certification programs, and public relations and merchandising tools. These resources align with our mission to deliver high-quality, accessible art materials to communities, while also enabling us to grow as a brand and contribute to the broader creative industry.
As a Canadian company, Cantoo City is committed to fostering creativity and promoting the importance of art in personal growth and community building. By partnering with NAMTA, we strengthen our ability to inspire and support artists, educators, and hobbyists while advocating for the transformative power of creativity. Our continued membership reflects our dedication to collaborating with industry leaders to make art accessible, valued, and celebrated globally.
March 20, 2025 – Cantoo City proudly hosted its first Doodle Club pop-up pilot at Life Time Mississauga, offering a relaxed, creativity-based session designed to support mental wellness and build community.
Life Time Aurora members joined us in the Café for a one-hour session of sketching and coloring at their own pace. With no rules or expectations, the event gave members space to slow down, connect, and enjoy the creative process in a welcoming setting.
As a pilot program, this pop-up offered an opportunity to explore how creativity supports well-being. We are thankful to Life Time for partnering with a small business like ours to bring the idea to life—reflecting our shared commitment to wellness, connection, and personal growth.
We look forward to growing this program and bringing more creativity-centered experiences to communities across the region.
Toronto, Canada – March 1, 2025 – Cantoo City has launched its redesigned website, now powered by Shopify. This upgrade enhances the shopping experience for customers, collaborators, and affiliates, making it easier to explore, engage, and shop for essential art supplies.
"Our goal has always been to make creativity more accessible," said Sherry Gu, CEO of Cantoo City. "In an AI-driven world, human creativity remains our greatest asset. This platform will enable us to expand our e-commerce operations, enhance our product offerings and better serve the growing community."
What’s New?
With a focus on speed, ease, and engagement, the redesigned website introduces several key enhancements:
Advanced Search & Navigation – Smart filters and intuitive browsing help customers quickly find products by category, price, and attributes.
Faster Performance – Improved site speed ensures smooth, frustration-free shopping.
Streamlined Checkout – A simplified process with multiple payment options makes transactions secure and hassle-free.
Cantoo City is also introducing new features and rewards designed to inspire creativity and strengthen community connections:
Doodle Square – A hub for mindful exercises, DIY projects, and creative tutorials.
Creator Points – Earn points with every purchase and redeem them for exclusive perks.
Affiliate & Influencer Program – Opportunities for creators to collaborate and earn rewards.
This transformation was made possible through a strategic partnership with Krolog Inc., Cantoo City's technology partner. “We are proud to have helped Cantoo City build a powerful eCommerce platform that enhances customer engagement and streamlines the shopping experience,” said Zubair Ash, Account Manager of Krolog Inc. “This project reflects our commitment to delivering innovative, integrated, results-driven digital solutions that support brand growth and improve user experience.”
Explore the new CantooCity.com for an enhanced creative shopping experience.
The 2024 Advent Calendar was a celebration of creativity and connection, featuring daily stories of cherished memories and meaningful family moments. Each post highlighted the power of art to inspire joy, bring people together, and strengthen the bonds within our community.
